100 Days, 100 Grand goes to Google

This week I’ve been in New York, in my other capacity as a freelance copywriter. Working for a special client: Google!

Google reception

I’m under NDA, so can’t talk much, except to say: the office is everything you thought it was. Fun design, playgrounds and ping-pong tables, free food everywhere. But most interesting is the building. It’s the old Port Authority Building  – at the time, New York’s most expensive real estate transaction ever – and it takes up a whole city block, as you’d expect.

But more interesting than that is what the building does. As a past housing for infrastructure, it’s where a large number of transatlantic telephone cabling and optic fibre enters the USA – the building was once home to a telephone exchange. Which means, of course, Google sits atop the fastest, broadest bundle of bandwidth anywhere in the world.

New book out: How to do Healthcare

My August self-challenge was to write up my thoughts on the healthcare sector, in the same little-book format as How to do Freelancing and How to do Life. One day clear of my Aug 30 deadline, both paperback (ISBN 978-1-912795-27-7) and Kindle editions are now available for order.

How to do Healthcare

Cover art for “How to do Healthcare”

The next few books in my “How to do…” series will also involve public policy rather than private victory: planned titles include How to do Welfare and How to do Schools. There’ll be a break for How to do Fitness though.

The 100 Days Plus Pack is on its way…

100 Days, 100 Grand has now been out a year. I’ve published a revised edition (containing the ongoing typos and corrections you can also download as PDFs if you’ve got an older paperback copy) and a 12-book “box set” that splits the 1,200 pages of content into the book’s different sections. This Q1 I’m taking the next step!

I always wanted 100 Days to be an easy-on-the-eye book, with plenty of colour and space in the margins. Most of the 350 or so people who’ve bought it so far seem to agree. But this makes for a very pricey print job, which is why I prefer people to buy from me direct instead of through Amazon or bookstores. And since that means boxing up copies myself, I thought: why not add a few extra bits to the box, so readers get more value?

That’s why I’m working on the 100 Days Plus Pack. For a bit more cash (£149.95) it’ll include a signed paperback copy of the book, a number of other gubbins (wallcharts and crib sheets) to help the reader along the 100 Days journey, and access to a private social media group where you can ask and answer questions. It’s planned for launch end of March after some testing at London Book Fair this year. See you there!