Some ads just write themselves.
This week I’ve been in New York, in my other capacity as a freelance copywriter. Working for a special client: Google!
I’m under NDA, so can’t talk much, except to say: the office is everything you thought it was. Fun design, playgrounds and ping-pong tables, free food everywhere. But most interesting is the building. It’s the old Port Authority Building – at the time, New York’s most expensive real estate transaction ever – and it takes up a whole city block, as you’d expect.
But more interesting than that is what the building does. As a past housing for infrastructure, it’s where a large number of transatlantic telephone cabling and optic fibre enters the USA – the building was once home to a telephone exchange. Which means, of course, Google sits atop the fastest, broadest bundle of bandwidth anywhere in the world.
My August self-challenge was to write up my thoughts on the healthcare sector, in the same little-book format as How to do Freelancing and How to do Life. One day clear of my Aug 30 deadline, both paperback (ISBN 978-1-912795-27-7) and Kindle editions are now available for order.
The next few books in my “How to do…” series will also involve public policy rather than private victory: planned titles include How to do Welfare and How to do Schools. There’ll be a break for How to do Fitness though.
Happy Fourth of July to everyone Stateside! Another little book’s out…
How to do Freelancing proved an unexpected success, selling over 300 copies across print and Kindle in its first months. So in another creative sprint – this time of 10 days from first idea to final publication – I’ve produced another short volume, How to do Life. (Yes, a slightly broader scope than its predecessor.)
It’s a 116-page booklet in the same 165x165mm paperback format as HTDF, packed with my tips on what I’ve learned about health, wealth, and happiness in 30+ years of work and travel. Kicking off with the Meaning of Life (my take on it, anyway) it goes into strategies for what to learn, how to think, how you should treat your mind and body, and staying in shape. Plus a few side skills like the importance of drinking cocktails.
Here’s a thing: I designed 100 Days, 100 Grand to be a book you’d want to scribble in, with big margins, air around sections, and line spacing that allowed easy highlighting. But a year in, a double-digit number of readers have said they don’t want to write in it!
To answer their issue, I’ve created the 100 Days Journal. It’s a 244-page, A4 notebook (the same size as the main book) with two pages for each Day (chapter), mostly blank but with the summary and checklist reproduced so you can make your own notes on each chapter with space to space. The most important diagrams are also in there, and summaries of the Appendices, too.
It’s available at Amazon like all the others (amazon.co.uk/100-Days-Grand-Journal/dp/1912795205) – ISBN 978-1-912795-20-8 – but the best way to get it is as part of the 100 Days Plus Pack, the signed-by-the-author box set comprising the main workbook, journal, primer, and wallcharts. Here are a few pics, with the main book alongside for comparison.
100 Days, 100 Grand is a big book, but the techniques it teaches are mostly basic and simple. So this week – prompted by an old piece of internal marcomms falling off my bookshelf, a little book from my agency days called “How to do Ads” – I set myself a task: writing a “little book” with all the basics of successful freelancing, in just 48 postcard-sized pages!
I was done in a (frenetic) 48 hours. Here’s the book: https://www.amazon.co.uk/How-do-freelancing-Chris-Worth-ebook/dp/B07Q59XGSW/. Or email me and I’ll send you a free PDF!
100 Days, 100 Grand has now been out a year. I’ve published a revised edition (containing the ongoing typos and corrections you can also download as PDFs if you’ve got an older paperback copy) and a 12-book “box set” that splits the 1,200 pages of content into the book’s different sections. This Q1 I’m taking the next step!
I always wanted 100 Days to be an easy-on-the-eye book, with plenty of colour and space in the margins. Most of the 350 or so people who’ve bought it so far seem to agree. But this makes for a very pricey print job, which is why I prefer people to buy from me direct instead of through Amazon or bookstores. And since that means boxing up copies myself, I thought: why not add a few extra bits to the box, so readers get more value?
That’s why I’m working on the 100 Days Plus Pack. For a bit more cash (£149.95) it’ll include a signed paperback copy of the book, a number of other gubbins (wallcharts and crib sheets) to help the reader along the 100 Days journey, and access to a private social media group where you can ask and answer questions. It’s planned for launch end of March after some testing at London Book Fair this year. See you there!