100 Days, 100 Grand is a step-by-step guide to earning an annual income of £100,000 with the professional skills you have now. It’s based on the author’s experiences winning over 1,000 freelance projects and 200+ clients across 16 countries and markets: everything that works, and nothing that doesn’t.

Cover art

Cover art

It’s not a dreamy wishlist of abstract ideas, but practical and concrete instructions telling you what to do, each day, for one hundred days. With daily time estimates and checklists to keep you on track. Life doesn’t come with an instruction book—but earning a top-tier income does.

It’s about rolling up your sleeves. The text is organised as 100 short chapters. Each contains around 1,000 words of informational content and another 1,000 of instructional tasks to complete. Ten or so pages a day to read and act on. At the end of the 100 chapters—if you’ve done it all—your income will equal an annualised £100,000. In other words, you’ll be bringing in fees of £8,000 a month plus.

It’s also about getting to that £100,000 figure at low cost. After all, the “office” of many freelancers is their kitchen table and their biz dev budget wouldn’t even fold. So this book doesn’t ask for any more business infrastructure than a laptop, a web connection, and some software. The investment you’ll make comes from your head and hands, not your bank balance.

And finally, it’s about smart use of technology. There’s no coding or financial whizzbangery, but 100 Days, 100 Grand does assume a working knowledge of computers and common software. If you can use a web browser, word processor, and spreadsheet, and know some of the bigger web names like LinkedIn and Google, you’re already there.


This book isn’t about the “hardware” of freelancing: registering a company, hiring an accountant, filing your tax return. These are the mechanics of running a small business, and they’re important, but they’re not the parts that get you earning. (And there are countless resources out there for dealing with that stuff, anyway.)

Selection of pages from 100 Days, 100 Grand

A selection of pages from 100 Days, 100 Grand … with typesetting marks!

Nor is it a “get rich quick” scheme. In fact, it laughs in the face of the money-for-nothing crowd. The 100-day plan doesn’t involve trading shares, or dodgy property purchases, or selling to your friends. Leave Ponzis and pyramids to the scammers and those fool enough to follow them.

It doesn’t feature Innovative Sales Methods That Will Change Your Life or the latest must-have marketing buzzwords. The methods you’ll combine to find and engage customers are tried-and-tested tactics known to work. Methods that built sales in the billions for businesses of all kinds, from a standing start … all used today by marketers in the know. (Except cold calling. There’s no cold calling in 100 Days, 100 Grand. Cold calling sucks.)

It’s not a dip-in reference. The Days and Tasks are designed to be approached in order. Reaching a £100,000 income is a work project like any other, so 100 Days, 100 Grand is organised like any other work plan: a sequence of deliberate actions and concrete outcomes. Not a random grab-bag of tips and tricks.

It’s not about residual income, either. (Income you earn in your sleep, like the payments actors, writers, and musicians get when you buy their work.) This isn’t trash-talking residuals: royalties and commissions are great, and you may find plenty of opportunities for earning them once your freelance business gets rolling. But the book concentrates on fee income: doing a job you’ll be paid once for, on a project fee or a day rate. Simply because that’s how most freelancers work.

And lastly, it’s not a “self-help” book. The power of positive thinking or being a highly effective person are both great, but if you’ve bought this book you probably have a positive attitude towards your life and work anyway. And that’s really all you need.