100 Days, 100 Grand goes to Google

This week I’ve been in New York, in my other capacity as a freelance copywriter. Working for a special client: Google!

Google reception

I’m under NDA, so can’t talk much, except to say: the office is everything you thought it was. Fun design, playgrounds and ping-pong tables, free food everywhere. But most interesting is the building. It’s the old Port Authority Building  – at the time, New York’s most expensive real estate transaction ever – and it takes up a whole city block, as you’d expect.

But more interesting than that is what the building does. As a past housing for infrastructure, it’s where a large number of transatlantic telephone cabling and optic fibre enters the USA – the building was once home to a telephone exchange. Which means, of course, Google sits atop the fastest, broadest bundle of bandwidth anywhere in the world.

New book out: How to do Healthcare

My August self-challenge was to write up my thoughts on the healthcare sector, in the same little-book format as How to do Freelancing and How to do Life. One day clear of my Aug 30 deadline, both paperback (ISBN 978-1-912795-27-7) and Kindle editions are now available for order.

How to do Healthcare

Cover art for “How to do Healthcare”

The next few books in my “How to do…” series will also involve public policy rather than private victory: planned titles include How to do Welfare and How to do Schools. There’ll be a break for How to do Fitness though.

The 100 Days Plus Pack is on its way…

100 Days, 100 Grand has now been out a year. I’ve published a revised edition (containing the ongoing typos and corrections you can also download as PDFs if you’ve got an older paperback copy) and a 12-book “box set” that splits the 1,200 pages of content into the book’s different sections. This Q1 I’m taking the next step!

I always wanted 100 Days to be an easy-on-the-eye book, with plenty of colour and space in the margins. Most of the 350 or so people who’ve bought it so far seem to agree. But this makes for a very pricey print job, which is why I prefer people to buy from me direct instead of through Amazon or bookstores. And since that means boxing up copies myself, I thought: why not add a few extra bits to the box, so readers get more value?

That’s why I’m working on the 100 Days Plus Pack. For a bit more cash (£149.95) it’ll include a signed paperback copy of the book, a number of other gubbins (wallcharts and crib sheets) to help the reader along the 100 Days journey, and access to a private social media group where you can ask and answer questions. It’s planned for launch end of March after some testing at London Book Fair this year. See you there!

100 Days Editions are here!

100 Days, 100 Grand is a big book – over 1,000 A4 pages. That makes it a long read on Kindle, and – if you own the print edition – heavy to carry around. So, based on reader feedback, the content is now available as 12 smaller books – the 100 Days Editions!

The new books are around 50-150 pages each, making for an easier read – and, of course, easier on the pocket, since you can buy each when you’re ready. (The Intro is just £1.99 – or FREE if you’re on Kindle Unlimited!) Each Edition’s cover is accented with the same colour used inside to denote its Part, just as in the complete workbook – it’s the same content of course, just split into the ten Parts plus an Intro and Appendices. Print editions are coming next month; Kindle versions are out NOW. Why not start your collection?

 

Days of paper

People seem to be enjoying the paperback edition – as a workbook, 100 Days, 100 Grand is designed to be scribbled on, with wide margins and linespacing, and ebooks aren’t quite naturals at that yet. Nothing makes me happier than seeing someone adding notes and highlights; by the end of someone’s hundred days I’d like their copy to be dog-eared, covered in runes, stained with coffee and stacked with Post-Its.

(By the way, the best way to get your copy is to order directly from me – you get it signed with a note of thanks, and I make more money.)

But it’s a big book, and people are complaining they can’t carry it around when they work in freelancer haunts like coffee shops. So in May  I’m launching a set of new editions – splitting down the book’s 10 Parts (of 7-14 chapters each) into separate books. They’ll contain exactly the same content, but in easier form factors of 60-150 pages apiece. Hey, if it makes life easier for my audience, I’m all for it!

 

Look out for the set of 12 (including the intro and appendices) at Amazon soon, in all three formats (paperback, Kindle, and Print Replica.) Right, time to start work…