This week I’ve been in New York, in my other capacity as a freelance copywriter. Working for a special client: Google!
I’m under NDA, so can’t talk much, except to say: the office is everything you thought it was. Fun design, playgrounds and ping-pong tables, free food everywhere. But most interesting is the building. It’s the old Port Authority Building – at the time, New York’s most expensive real estate transaction ever – and it takes up a whole city block, as you’d expect.
But more interesting than that is what the building does. As a past housing for infrastructure, it’s where a large number of transatlantic telephone cabling and optic fibre enters the USA – the building was once home to a telephone exchange. Which means, of course, Google sits atop the fastest, broadest bundle of bandwidth anywhere in the world.
Here’s a thing: I designed 100 Days, 100 Grand to be a book you’d want to scribble in, with big margins, air around sections, and line spacing that allowed easy highlighting. But a year in, a double-digit number of readers have said they don’t want to write in it!
To answer their issue, I’ve created the 100 Days Journal. It’s a 244-page, A4 notebook (the same size as the main book) with two pages for each Day (chapter), mostly blank but with the summary and checklist reproduced so you can make your own notes on each chapter with space to space. The most important diagrams are also in there, and summaries of the Appendices, too.
It’s available at Amazon like all the others (amazon.co.uk/100-Days-Grand-Journal/dp/1912795205) – ISBN 978-1-912795-20-8 – but the best way to get it is as part of the 100 Days Plus Pack, the signed-by-the-author box set comprising the main workbook, journal, primer, and wallcharts. Here are a few pics, with the main book alongside for comparison.
100 Days, 100 Grand is a big book, but the techniques it teaches are mostly basic and simple. So this week – prompted by an old piece of internal marcomms falling off my bookshelf, a little book from my agency days called “How to do Ads” – I set myself a task: writing a “little book” with all the basics of successful freelancing, in just 48 postcard-sized pages!
I was done in a (frenetic) 48 hours. Here’s the book: https://www.amazon.co.uk/How-do-freelancing-Chris-Worth-ebook/dp/B07Q59XGSW/. Or email me and I’ll send you a free PDF!
100 Days, 100 Grand is a big book – over 1,000 A4 pages. That makes it a long read on Kindle, and – if you own the print edition – heavy to carry around. So, based on reader feedback, the content is now available as 12 smaller books – the 100 Days Editions!
The new books are around 50-150 pages each, making for an easier read – and, of course, easier on the pocket, since you can buy each when you’re ready. (The Intro is just £1.99 – or FREE if you’re on Kindle Unlimited!) Each Edition’s cover is accented with the same colour used inside to denote its Part, just as in the complete workbook – it’s the same content of course, just split into the ten Parts plus an Intro and Appendices. Print editions are coming next month; Kindle versions are out NOW. Why not start your collection?
The structure of 100 Days, 100 Grand was inspired by a very special book – that had nothing to do with freelancing. Here’s a new LinkedIn article on how the book got its start from the fitness industry.
People seem to be enjoying the paperback edition – as a workbook, 100 Days, 100 Grand is designed to be scribbled on, with wide margins and linespacing, and ebooks aren’t quite naturals at that yet. Nothing makes me happier than seeing someone adding notes and highlights; by the end of someone’s hundred days I’d like their copy to be dog-eared, covered in runes, stained with coffee and stacked with Post-Its.
(By the way, the best way to get your copy is to order directly from me – you get it signed with a note of thanks, and I make more money.)
But it’s a big book, and people are complaining they can’t carry it around when they work in freelancer haunts like coffee shops. So in May I’m launching a set of new editions – splitting down the book’s 10 Parts (of 7-14 chapters each) into separate books. They’ll contain exactly the same content, but in easier form factors of 60-150 pages apiece. Hey, if it makes life easier for my audience, I’m all for it!
Look out for the set of 12 (including the intro and appendices) at Amazon soon, in all three formats (paperback, Kindle, and Print Replica.) Right, time to start work…
I’ve had a fair few comments since launch. Mostly positive. It’s a good book; it’s a colourful book; it’s a well-organised book; it’s (oh yes) a big book.
Most commonly, though, is another riff: that’s it’s an expensive book. There are three reasons for this, so I thought I’d share them.
Reason #1: High fixed costs.
The first (and least important) reason is simple: production and distribution. This isn’t a dime novel; with 1,200 large-format colour pages, each copy costs around £30 just to print! Add shipping and handling (another £5-£8) then factor in the 55% bookseller discount (which comes off the RRP, not the net) and the result is I make around 7-8% profit on the print book. That doesn’t leave me much leeway to cut the price.
Of course, I also sell the book from my own site, avoiding the bookseller margin. Can’t I discount that? Well, I could – but Amazon, among others, gives a price match guarantee if you see the book cheaper elsewhere. So it’s cut everywhere or cut nowhere. You do get a signed thank-you when you buy direct, so that’s the method I’d recommend.
The bright side: booksellers often offer discounts – check amazon.com to see who’s selling cheap. (Which is fine with me; they’re eating into their 55% profit margin, at their own risk.)
Reason #2: Darwinism.
Second, the whole purpose of the book involves investing time now to enable a six-figure income in 100 days’ time. A top 1% income isn’t a free gift: you have to work for it. This book is a work plan, not a shortcut.
Anyone not prepared to risk £30 of their own money for the chance of a £100,000 income probably isn’t the sort of person who’d invest the 100 days of time the book asks. The methods aren’t magic; those 100 days involve work. So the high price makes the audience somewhat self-selecting. People who pay are already motivated to earn six figures, and prepared to invest what it takes to get there.
The bright side: it’s win-win: if you’re unsure about whether you can make the investment, fine, don’t make it. I’m not holding a gun to anyone’s head.
Reason #3: I just don’t want to.
This is going to make me sound like a value-of-labour nut (which I’m not) but think about this: I spent three years of my life and a five-figure sum of my own money bringing 100 Days to market. It took a year just to work out what each chapter needed to do and how they should clump together into sections.
It was a labour of love, but it was also hard work, and I’m not going to give it away. Any more than I work for my clients for free.
The bright side: The higher the price, the fewer people will buy it. So if you take the plunge, you can use the 100 Days methods without being discouraged because every other freelancer in Starbuck’s doing the same. (Nice as that’d be for me.)