Some ads just write themselves.
This week I’ve been in New York, in my other capacity as a freelance copywriter. Working for a special client: Google!
I’m under NDA, so can’t talk much, except to say: the office is everything you thought it was. Fun design, playgrounds and ping-pong tables, free food everywhere. But most interesting is the building. It’s the old Port Authority Building – at the time, New York’s most expensive real estate transaction ever – and it takes up a whole city block, as you’d expect.
But more interesting than that is what the building does. As a past housing for infrastructure, it’s where a large number of transatlantic telephone cabling and optic fibre enters the USA – the building was once home to a telephone exchange. Which means, of course, Google sits atop the fastest, broadest bundle of bandwidth anywhere in the world.
Here’s a thing: I designed 100 Days, 100 Grand to be a book you’d want to scribble in, with big margins, air around sections, and line spacing that allowed easy highlighting. But a year in, a double-digit number of readers have said they don’t want to write in it!
To answer their issue, I’ve created the 100 Days Journal. It’s a 244-page, A4 notebook (the same size as the main book) with two pages for each Day (chapter), mostly blank but with the summary and checklist reproduced so you can make your own notes on each chapter with space to space. The most important diagrams are also in there, and summaries of the Appendices, too.
It’s available at Amazon like all the others (amazon.co.uk/100-Days-Grand-Journal/dp/1912795205) – ISBN 978-1-912795-20-8 – but the best way to get it is as part of the 100 Days Plus Pack, the signed-by-the-author box set comprising the main workbook, journal, primer, and wallcharts. Here are a few pics, with the main book alongside for comparison.
100 Days, 100 Grand is a big book, but the techniques it teaches are mostly basic and simple. So this week – prompted by an old piece of internal marcomms falling off my bookshelf, a little book from my agency days called “How to do Ads” – I set myself a task: writing a “little book” with all the basics of successful freelancing, in just 48 postcard-sized pages!
I was done in a (frenetic) 48 hours. Here’s the book: https://www.amazon.co.uk/How-do-freelancing-Chris-Worth-ebook/dp/B07Q59XGSW/. Or email me and I’ll send you a free PDF!
100 Days, 100 Grand is a big book – over 1,000 A4 pages. That makes it a long read on Kindle, and – if you own the print edition – heavy to carry around. So, based on reader feedback, the content is now available as 12 smaller books – the 100 Days Editions!
The new books are around 50-150 pages each, making for an easier read – and, of course, easier on the pocket, since you can buy each when you’re ready. (The Intro is just £1.99 – or FREE if you’re on Kindle Unlimited!) Each Edition’s cover is accented with the same colour used inside to denote its Part, just as in the complete workbook – it’s the same content of course, just split into the ten Parts plus an Intro and Appendices. Print editions are coming next month; Kindle versions are out NOW. Why not start your collection?
The structure of 100 Days, 100 Grand was inspired by a very special book – that had nothing to do with freelancing. Here’s a new LinkedIn article on how the book got its start from the fitness industry.
People seem to be enjoying the paperback edition – as a workbook, 100 Days, 100 Grand is designed to be scribbled on, with wide margins and linespacing, and ebooks aren’t quite naturals at that yet. Nothing makes me happier than seeing someone adding notes and highlights; by the end of someone’s hundred days I’d like their copy to be dog-eared, covered in runes, stained with coffee and stacked with Post-Its.
(By the way, the best way to get your copy is to order directly from me – you get it signed with a note of thanks, and I make more money.)
But it’s a big book, and people are complaining they can’t carry it around when they work in freelancer haunts like coffee shops. So in May I’m launching a set of new editions – splitting down the book’s 10 Parts (of 7-14 chapters each) into separate books. They’ll contain exactly the same content, but in easier form factors of 60-150 pages apiece. Hey, if it makes life easier for my audience, I’m all for it!
Look out for the set of 12 (including the intro and appendices) at Amazon soon, in all three formats (paperback, Kindle, and Print Replica.) Right, time to start work…