People seem to be enjoying the paperback edition – as a workbook, 100 Days, 100 Grand is designed to be scribbled on, with wide margins and linespacing, and ebooks aren’t quite naturals at that yet. Nothing makes me happier than seeing someone adding notes and highlights; by the end of someone’s hundred days I’d like their copy to be dog-eared, covered in runes, stained with coffee and stacked with Post-Its.
(By the way, the best way to get your copy is to order directly from me – you get it signed with a note of thanks, and I make more money.)
But it’s a big book, and people are complaining they can’t carry it around when they work in freelancer haunts like coffee shops. So in May I’m launching a set of new editions – splitting down the book’s 10 Parts (of 7-14 chapters each) into separate books. They’ll contain exactly the same content, but in easier form factors of 60-150 pages apiece. Hey, if it makes life easier for my audience, I’m all for it!
Look out for the set of 12 (including the intro and appendices) at Amazon soon, in all three formats (paperback, Kindle, and Print Replica.) Right, time to start work…
Look what just joined my bookshelf 🙂
I’ve had a fair few comments since launch. Mostly positive. It’s a good book; it’s a colourful book; it’s a well-organised book; it’s (oh yes) a big book.
Most commonly, though, is another riff: that’s it’s an expensive book. There are three reasons for this, so I thought I’d share them.
Reason #1: High fixed costs.
The first (and least important) reason is simple: production and distribution. This isn’t a dime novel; with 1,200 large-format colour pages, each copy costs around £30 just to print! Add shipping and handling (another £5-£8) then factor in the 55% bookseller discount (which comes off the RRP, not the net) and the result is I make around 7-8% profit on the print book. That doesn’t leave me much leeway to cut the price.
Of course, I also sell the book from my own site, avoiding the bookseller margin. Can’t I discount that? Well, I could – but Amazon, among others, gives a price match guarantee if you see the book cheaper elsewhere. So it’s cut everywhere or cut nowhere. You do get a signed thank-you when you buy direct, so that’s the method I’d recommend.
The bright side: booksellers often offer discounts – check amazon.com to see who’s selling cheap. (Which is fine with me; they’re eating into their 55% profit margin, at their own risk.)
Reason #2: Darwinism.
Second, the whole purpose of the book involves investing time now to enable a six-figure income in 100 days’ time. A top 1% income isn’t a free gift: you have to work for it. This book is a work plan, not a shortcut.
Anyone not prepared to risk £30 of their own money for the chance of a £100,000 income probably isn’t the sort of person who’d invest the 100 days of time the book asks. The methods aren’t magic; those 100 days involve work. So the high price makes the audience somewhat self-selecting. People who pay are already motivated to earn six figures, and prepared to invest what it takes to get there.
The bright side: it’s win-win: if you’re unsure about whether you can make the investment, fine, don’t make it. I’m not holding a gun to anyone’s head.
Reason #3: I just don’t want to.
This is going to make me sound like a value-of-labour nut (which I’m not) but think about this: I spent three years of my life and a five-figure sum of my own money bringing 100 Days to market. It took a year just to work out what each chapter needed to do and how they should clump together into sections.
It was a labour of love, but it was also hard work, and I’m not going to give it away. Any more than I work for my clients for free.
The bright side: The higher the price, the fewer people will buy it. So if you take the plunge, you can use the 100 Days methods without being discouraged because every other freelancer in Starbuck’s doing the same. (Nice as that’d be for me.)
Setting myself an unbreakable 90-day deadline to finish the book worked! Albeit with one day off (Christmas day), some very hard days, and about one time a week where I wanted to pitch my laptop out the window. But after 89 days, the Kindle, Print Replica, and paperback editions of 100 Days, 100 Grand are all on sale now!
I’m chuffed to see the idea I had four years ago finally making a thump on the desk. (A big thump – the print edition weighs in at nearly 3kg.) Throughout its creation I’ve remained a working copywriter, and far too often the book took a back seat to my clients. I’m still taking clients as a working writer – man’s gotta eat – but this is the day my business changes a bit.
The plan now is to coach budding six-figure freelancers in the book’s methods, and I’m planning a series of small seminars and presentations to encourage as many freelancers as possible to aim for a six-figure income and share the book’s threefold philosophy.
What is that philosophy? First, that everyone has a saleable “signature move”: some combination of what they love and do best they can offer to the market. Second, that in our superabundant global economy there are customers for that offer: somewhere in the world’s $100tn market there are people with a mere £100,000 to spend on you. And finally, that technology – the true driver of the global economy today – can help you define, find, and connect with those people at low cost, across the wires and waves that link three billion people to information, applications, and resources.
That’s the life-affirming message of the book I wanted to write: you can build the life you want, in 100 days. After nearly four years of effort, I think I achieved it. Now buy the book!
It’s done! The 100 Days, 100 Grand final manuscript is now with Amazon for Kindle-ising and will be released Feb 28, with the print edition avialable in 30,000 bookstores approximately 4-8 weeks later! Whew.
To celebrate, here’s a video flick-through of the entire (print) manuscript… 100 days in 100 seconds!
Happy to report the Kindle version of 100 Days, 100 Grand is now available for pre-order at Amazon! It’s been a long and hard journey, but the (next) finishing line is now in sight. (After which the real work of getting 12,000 people to buy it starts.)
It’s only a mockup, but this is basically what the print book will look like (perfect-bound A4 paperback.) Getting closer…
With the main text largely done (what directors would call “principal photography”) I’m now at the stage of rewriting and revising – making sure each chapter’s teachings are clear and tasks flow smoothly from one day to the next. To be blunt, this is the boring part: that killer combo of difficult yet repetitive. In addition, testing the methods of 100 Days, 100 Grand has led to serious billings for my little copywriting biz, stealing time from the authoring. (Looking back over 2017, I see two stints of 45+ days straight on client projects. Not sure I saw the sun this summer.)
Of course the business wins are a great validation of the book’s methods. (And as a working writer, I still need to eat.) But it gave me a scary thought: with over £100,000 of my own money and time sunk into design, typography, and actual text development, but the methods already delivering for me, it’d be a little too easy to never publish, and just use the text myself. After all, I’m the one person who doesn’t need convincing they work.
What’s a door? It’s a point beyond which you can’t go back easily. To complete a stretch goal like writing a 1,200 page textbook, you need to make sure failure will cost you something. If you want to run a marathon next summer, book non-refundable flight and hotels now. If you want to move to another city, give your landlord notice today. If you want to stop smoking, pledge £50 to charity for every pack you buy.
Once you’ve imposed that cost on yourself, you’ve gone through the door: there’s no return without remorse. Setting a door to go through clears the debris from your mind, focusses you on milestones and deadlines.
And that’s why 100 Days, 100 Grand is popping up on Kickstarter Nov 1. It’s a no-going-back commitment that will cost me money and reputation to miss. (The video’s in late production; I’ve pasted in some screenshots here, and spent last Friday in a soundproof studio recording the voiceover.) Making commitments to other people always pushes me harder than I push myself. It’s how I’ve completed every major project in my life, and how I work with clients every day.
The goal’s to get a thousand people supporting the project at £120 or above. (That’s the planned retail price of the 1,200-page print version.) The reward for support at that level will be a copy of the book itself from the first print run … individually signed and numbered. So if you were thinking of buying it anyway, there’s no downside. (And a fair bit of up.)
So October’s all about Kickstarter. I’ve got about 1,000 people to contact, looking to build to 5,000 before the campaign goes live. Will it work? I’ve no idea. But with this door set, I’m ready for the sprint to the publishing date. So my thinking is 100 Days, 100 Grand wins either way. To be among those invited to pledge, take the first step by joining the mailing list. And if you have any questions, drop me an email.